CULINARY Food Ingredient Solutions
Food Ingredient Solutions
Food Service Solutions
Taste Solutions
Taste Solutions
What We Do
TOMATO INGREDIENTS
Our Customized Tomato Solutions offer the perfect foundation for your culinary food ingredient solutions. By integrating our rich flavours with a variety of herbs and spices, we provide exceptional food service solutions tailored to your needs.
MAYONNAISE
Mayonnaise is a versatile culinary food ingredient that serves as a base for various sauces and dressings. It can be enhanced with customized tomato solutions and infused with different flavours to cater to diverse culinary preferences. Additionally, when combined with herbs and spices, mayonnaise becomes an essential element in food service solutions, elevating the dining experience.
TORTILLA WRAPS
COATING SOLUTIONS
Discover our high quality tortilla wraps and pita bread solutions, ideal for your culinary food ingredient solutions. We also offer customized tomato solutions that enhance the flavours of your dishes. Our food service solutions are complemented by a selection of herbs and spices, ensuring a delightful experience for every palate.
COATING SOLUTIONS
COATING SOLUTIONS
COATING SOLUTIONS
Discover our culinary food ingredient solutions, including marinades, breading, and crumb raw materials, designed to ensure your consistent quality. Our customized tomato solutions and diverse flavours, complemented by a selection of herbs and spices, provide exceptional food service solutions for your culinary needs.
SEASONINGS
COATING SOLUTIONS
STOCK POWDERS
Discover high-quality flavours that cater to any application, including our specialized Culinary Food Ingredient Solutions and Customized Tomato Solutions. Whether you're in need of unique herbs and spices or comprehensive food service solutions, we provide the perfect flavours to enhance your culinary creations.
STOCK POWDERS
COATING SOLUTIONS
STOCK POWDERS
Experience consistent quality with our Culinary Food Ingredient Solutions, featuring Chicken, Beef, and customized Tomato solutions, along with a variety of Flavours that enhance your dishes. Our Food Service Solutions also include a selection of Herbs and Spices to elevate your culinary creations.
SAVOURY POWDER FLAVOURS
ESSENTIAL OILS AND OLEORESINS
SAVOURY POWDER FLAVOURS
Savoury flavours are essential for your consistent quality, and our culinary food ingredient solutions offer customized tomato solutions that elevate your dishes. With our diverse range of herbs and spices, we provide food service solutions that meet all your culinary needs.
SAVOURY LIQUID FLAVOURS
ESSENTIAL OILS AND OLEORESINS
SAVOURY POWDER FLAVOURS
We provide high-quality raw materials that serve as essential Culinary Food Ingredient Solutions for your consistent quality. Our Customized Tomato Solutions, along with a variety of Flavours, ensure that you receive the best in Food Service Solutions, complemented by our selection of Herbs and Spices.
ESSENTIAL OILS AND OLEORESINS
ESSENTIAL OILS AND OLEORESINS
ESSENTIAL OILS AND OLEORESINS
We provide high-quality raw materials that serve as essential Culinary Food Ingredient Solutions for your consistent quality. Our Customized Tomato Solutions, along with a variety of Flavours, ensure that you receive the best in Food Service Solutions, complemented by our selection of Herbs and Spices.
PREMIUM SPICES
CUSTOM MANUFACTURE AND PACKAGING SOLUTIONS
ESSENTIAL OILS AND OLEORESINS
We provide high-quality raw materials that serve as essential Culinary Food Ingredient Solutions for your consistent quality. Our Customized Tomato Solutions, along with a variety of Flavours, ensure that you receive the best in Food Service Solutions, complemented by our selection of Herbs and Spices.
PREMIUM HERBS
CUSTOM MANUFACTURE AND PACKAGING SOLUTIONS
CUSTOM MANUFACTURE AND PACKAGING SOLUTIONS
We provide high-quality raw materials that serve as essential Culinary Food Ingredient Solutions for your consistent quality. Our Customized Tomato Solutions, along with a variety of Flavours, ensure that you receive the best in Food Service Solutions, complemented by our selection of Herbs and Spices.
CUSTOM MANUFACTURE AND PACKAGING SOLUTIONS
CUSTOM MANUFACTURE AND PACKAGING SOLUTIONS
CUSTOM MANUFACTURE AND PACKAGING SOLUTIONS
We provide custom manufacture solutions that include culinary food ingredient solutions, customized tomato solutions, and a variety of flavours. Our offerings also extend to food service solutions, featuring a wide range of herbs and spices.
WHAT WE HAVE
WE RUN SAP
They say that the best companies run SAP, especially those providing culinary food ingredient solutions, customized tomato solutions, and a variety of flavours, including herbs and spices, to enhance their food service solutions.
HALAAL ACCREDITATION
SPICE-X Manufacturing is a fully Halaal Accredited site, specializing in Culinary Food Ingredient Solutions, including Customized Tomato Solutions, Flavours, and a wide range of Herbs and Spices for various Food Service Solutions.
FSSC 22000 is one of the few schemes recognized by the GFSI - Global Food Safety Initiative, a coalition of the world's leading food retailers and manufacturers. Many large retailers and multinational food companies, especially those involved in culinary food ingredient solutions, require their suppliers to have a GFSI-recognized certific
FSSC 22000 is one of the few schemes recognized by the GFSI - Global Food Safety Initiative, a coalition of the world's leading food retailers and manufacturers. Many large retailers and multinational food companies, especially those involved in culinary food ingredient solutions, require their suppliers to have a GFSI-recognized certification. FSSC 22000 opens the door to these major customers and global markets, allowing access to customized tomato solutions and a wide range of flavours. Trust and acceptance are crucial, as GFSI recognition signals that the FSSC 22000 scheme meets the highest international benchmarks for food safety management, which is essential in the realm of food service solutions and the use of herbs and spices.
SOLAR POWERED AND BACKUP POWER
We operate using an independent powder utility that focuses on providing Culinary Food Ingredient Solutions. Our offerings include Customized Tomato Solutions, a variety of Flavours, and a range of Herbs and Spices, all designed to enhance our Food Service Solutions.
About Us - OUR STORY
With over 65 years of combined experience in the South African and African Food Manufacturing and Food Ingredient Businesses, we specialize in providing Culinary Food Ingredient Solutions tailored to meet diverse needs. As Food Technologists, we possess extensive managerial and technical knowledge in Flavours, Customized Tomato Solutions, ingredient manufacturing, product development, food systems, food safety, and food quality (FSSC 22000 and BRC) Systems. Our experience spans various business operations, including finance, supply chain, procurement, sales and marketing, research and development, manufacturing, and human resources. We are passionate about delivering food service solutions the right way, striving for excellence in all that we do, offering service you can rely on, and upholding integrity you can trust.
CHRIS YOUNG
The end of the beginning...
In 2013, my pet project of exactly 18 years, Jannderee, was sold to Frutarom, the global flavour business. Frutarom was acquiring everything related to flavours in its efforts to become one of the largest global flavour businesses. My equity partners wanted to exit... I had no choice.
Let's do something...
To retain a purpose at the age of 48, the Inno-tivity business idea was born on a flight back from London to Johannesburg after Tracey and I wanted to set up a flavour business in the UK. My five-year restraint (which ended in May 2018) meant I could not engage in any flavour business in Africa at all.
On the flight home, I decided that if I was to lose money, it would be in South African Rands and not British pounds, especially with the exchange rate of 23 to 1 at the time.
After networking with people who knew us intimately, we formulated some culinary food ingredient solutions and consulted on various new projects that allowed us to cover our initial costs. In November 2014, Inno-tivity started trading.
The perfect grounding in Family Politics...
In 1995, I made the fateful mistake of leaving the largest global flavour business, International Flavors & Fragrances (IFF), to join a small growing flavour business, Jannderee. Leaving the best company I had ever worked for to take a share in a business, I had no idea what I was in for.
That said, it was the perfect grounding in family politics, multi-tasking, and hard work. I learned in one year how to make flavours, create hundreds of samples, run production and procurement, manage a unionized staff, physically deliver products, manage clients, and work with money and the dreaded cash-flow.
Two years later, we bought out the owners with the help of a private equity company, Rand Merchant Bank (RMB Corvest). Over 18 years of some of the hardest years of my life, we transformed an informal business into a well-oiled machine of systems and quality on a 6000 square meter site, enabling us to supply almost every multinational company operating in South Africa at the time with customized tomato solutions, herbs and spices, and food service solutions.
I had an amazing team of young, passionate, hard-working managers and staff.
Leaving...
I knew that the sale of the business would be hard on everybody. Little did I know that Tracey would be the first to leave... I left three days later at the end of January 2014.
TRACEY SMORENBURG
Having qualified many years ago with a National Higher Diploma in Food Technology, my journey in the food industry began in the quality and technical field of the spice industry. After earning my stripes in the meat industry, I transitioned into sales within the flavour industry, and later into food service solutions. The bulk of my career was spent at Jannderee, where I joined Chris in a dynamic environment of flavour manufacturing. With much sweat and tears, we became a formidable local flavour company, focusing on culinary food ingredient solutions. After moving through the ranks and obtaining a marketing qualification, I eventually became Sales and Marketing Director. Then the unimaginable happened: Chris sold the business, taking away the best job I’d ever had. It took me a few months (or is it years) to forgive Chris for selling my dream job, but we were destined for better things—Inno-tivity. The opportunity to create customized tomato solutions and shape our own future is something that doesn’t happen to many people. And so the fun started with deciding on a name and logo, implementing systems, and securing our first big deal. We may not be the biggest player in the industry (yet!), but we are passionate about creating a best-in-class business that offers our clients unrivaled quality, service, and value in herbs and spices. This is just the beginning....
WHY TASTE MATTERS
TASTE MATTERS …. INFACT ….TASTE IS CRITICAL IN FOOD
Taste plays a crucial role in shaping our preferences, memories, and overall satisfaction with meals. Essentially, taste is a fundamental sensory perception, while flavors encompass the complete sensory experience that makes food truly enjoyable and memorable. Therefore, whether you’re developing new culinary food ingredient solutions or refining existing customized tomato solutions, prioritizing taste is essential—it’s the key to consumer satisfaction! By incorporating the right herbs and spices into your food service solutions, you can enhance the overall flavor profile and create unforgettable dining experiences.
When consumers decide whether they like a product, taste is the most critical factor. In fact, 88% of surveyed individuals cited taste as their primary reason for buying a product in 2020. Therefore, during product development, focusing on taste is essential, particularly when utilizing Culinary Food Ingredient Solutions.
It's a Cruel World Out There
A Nielsen study encompassing 12,000 product launches across Europe has shown that 76% of all new products fail to retain a retail listing beyond one year, with two thirds failing to achieve just 10,000 unit sales. When combined with the expense of launching a new product (including development costs, commercial costs, marketing costs, etc.), these statistics are not particularly encouraging for producers. So, what can you do to make sure your product is a success? Consider leveraging Customized Tomato Solutions, exploring unique Flavours, and incorporating Herbs and Spices into your offerings. Additionally, Food Service Solutions can play a vital role in enhancing your product’s appeal.
First Moment of Truth
The “first moment of truth” occurs when consumers decide to buy a product, particularly when considering Culinary Food Ingredient Solutions. The true measure of success lies in the “second moment of truth,” which is when consumers actually consume the product. If they have a positive experience—heavily influenced by taste and the use of Customized Tomato Solutions—they’re likely to repurchase, leading to a successful product.
The Second Moment of Truth (SMOT) offers several benefits for businesses and consumers:
1. Brand Loyalty and Advocacy: A positive SMOT experience reinforces brand loyalty. Satisfied customers are more likely to become brand advocates, recommending the product or service, including various Flavours, to others.
2. Repeat Purchases: A good SMOT encourages repeat purchases. When customers are pleased with their initial experience, particularly with Herbal and Spices, they are more likely to buy from the same brand again.
3. Word-of-Mouth Marketing: Happy customers share their experiences with friends, family, and colleagues. Positive word-of-mouth marketing can significantly impact a brand’s reputation and sales, especially for those providing Food Service Solutions.
4. Reduced Churn: A positive SMOT reduces customer churn (the rate at which customers stop using a product or service). Satisfied customers are less likely to switch to competitors.
5. Feedback and Improvement: SMOT provides valuable feedback. Brands can learn from customer experiences regarding Culinary Food Ingredient Solutions and make necessary improvements to enhance their offerings.
WHY TASTE REALLY MATTERS
Loyalty and Repeat Purchasing: Creating loyal customers is crucial for product success, particularly in the realm of Culinary Food Ingredient Solutions. By retaining just 5% more customers, companies can significantly increase profits. Loyal customers, who appreciate Customized Tomato Solutions and a variety of Flavours, are easier to sell to, spread positive word-of-mouth, and remain receptive to other products from the same brand, including diverse Food Service Solutions and premium Herbs and Spices. Taste plays a pivotal role in building this loyalty.
Communication
Inconsistent messaging—whether through marketing, social media, or customer emails—can lead to confusion, especially when it comes to Culinary Food Ingredient Solutions like Customized Tomato Solutions. Clear, consistent communication enhances the SMOT, ensuring that customers understand the value of our Flavours and Food Service Solutions. Remember, maintaining consistent quality at every touch-point, including our Herbs and Spices, is essential for a positive SMOT.